Monday, July 14, 2008

environmental graphics- visual communication






Visual communication as the name suggests is a means of conveying information through graphical representations that are most of the time images or text.It is one of the most powerful and effective means of putting
information across with very little room for confusion through interpretation.There are many graphic design disciplines and specialties, media and markets. Primarily, graphic design can be divided into two major areas: print and multimedia. Print includes desktop publishing, advertising, magazine design, publishing, corporate identity, logos, typography, package design, and print production. Multimedia includes television and film design, video production, computer games, interactive design, animation, TV graphics, film titles, and web design.
The expanse of visual communication covers various means and methods that are adopted to convey information. This article is particular to those aspects that are related only to 2 dimensional representations.Under the chosen scope of study, visual communication is limited to graphics that can be logos, identities, signage, gestures,symbols and print productions.
In the indian context, from gestures such as " namaste" or any classical dance moves can be a part of visual communication. In a country like India visual communication is most of the time used in conveying things at a public sector.

Visual communication can be categorised into the following:
  • logo s of brands
  • magazines and newspares
  • illustrations
  • billboards
  • street grafitti