Visual communication as the name suggests is a means of conveying information through graphical representations that are most of the time images or text.It is one of the most powerful and effective means of putting
information across with very little room for confusion through interpretation.There are many graphic design disciplines and specialties,
media and markets. Primarily, graphic design can be divided into two major areas: print and multimedia. Print includes desktop publishing, advertising, magazine design, publishing, corporate identity, logos, typography, package design, and print production. Multimedia includes television and film design, video production, computer games, interactive design, animation, TV graphics, film titles, and web design.The expanse of visual communication covers various means and methods that are adopted to convey information. This article is particular to those aspects that are related only to 2 dimensional representations.Under the chosen scope of study, visual communication
is limited to graphics that can be logos, identities, signage, gestures,symbols and print productions.In the indian context, from gestures such as " namaste" or any classical dance moves can be a part of visual communication. In a country like India visual communication is most of the time used in conveying things at a public sector.
Visual communication can be categorised into the following:
- logo s of brands
- magazines and newspares
- illustrations
- billboards
- street grafitti
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3 comments:
the graphic of the woman, rear of the truck and the stairs are good finds!...can you please post the options of your 'typeface' exercise...thanks..
I think limiting the scope of the article to only 2-dimensional print representations somewhere defeats the purpose of the exercise.
while visual communication through the print media would take you into the realm of advertising per se, we are more interested in its interactions with the built environment through change in material and scale.
to take your examples, bandhej & fabindia would be useful in this case- as how it would convey a different meaning and representational possibilty to a textile, graphic and interior designer respectively. also it becomes important how the same logo visually communicates differently through different materials, settings and scales. therefore colour and typeface are not the only factors here.
- kamalika
I profess to agree with kamalika....as the name suggests any sort of information that is communicated between two groups of people via visual aids, constitutes visual communication - implying that such means are not restricted to be in one plane alone.
Visual communications in today’s day and age are used by a wide gamut of people, starting from designers to artists, film-makers to NGO's, commercial establishments to advertisers.
Unfortunately for us, with everything centering around economics, the most blatant use (and perhaps the most observed) of such communications techniques are the corporate mercenaries of popular culture, that dangle an antidote to the toxic powerlessness and soul sickness of poverty.....quickly, effortlessly, magically….. Without the bother of self-awareness or any struggle for social justice.
“Advertising has us chasing cars and clothes, working jobs we hate so we can buy shit we don't need.”
- Fight Club
“What the eyes see and the ears hear, the mind believes. “ – Swordfish.
That aside, there is a lot happening in other spheres where such skills are being put to much better use. Also, to be understood that visual communication essentially encompasses, say, to what I am writing to the Great Wall of China. Both instances where a message was being put across –either directly or indirectly. Unfortunately, the need to focus on specifics pushes such issues out of the scanner.
Do take time off to look at work done by Jane Frank & Matthieu Laurette (multimedia artists) or that of Christo and Jean Claude (installation artists).
Lastly, quoting from Umberto Eco (Travels in Hyper –reality),
“To speak of things that one wants to connote as real, these things must seem real. The ‘completely real’ becomes identified with the ‘completely fake’! Absolute unreality is offered as a real presence. The aim… is to supply a ‘sign’ that will be forgotten as such. The philosophy is not that we are giving you the reproduction so that you will want the original, but rather that we are giving you the enhanced reproduction so that you will forget the original. "
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