Wednesday, September 24, 2008

advertisment of the vehicle on the vehicle using the graphical illusion technique.
the van offers to service and maintain cars. hence the illusion is an advertisement of the function and service offered by the van and hence the company.

the airlines advertise using their own planes. these are examples where the object to be promoted becomes the promotional vehicle.
school buses carry an identity of the specific school and the region. particular colour code as per the system is followed with basic regulatory signs and labels.
an example where a vehicle is developed specifically for promotion and advertisement.




graphics used for publicity and image making. information regarding the brand published on the vehicle.

from the Indian context,

Delhi transport cooperation follows a code of colors, signs and signals. the two images show the development of the buses for the same function. this modification was done to develop public transportation system in Delhi with reference to the common wealth games. along with government vehicles, there are other private buses running in the city, differentiated with colour coding. government buses are referred to as green line buses and the private ones white line or red line buses. a while ago, many incidents occurred involving red line buses over running people and being referred to as the accident vehicles. this lead to associations , red line buses called as the murder vehicles , forcing the government to change the colour coding of the buses from red to blue.

auto rickshaws , buses, horse carts, larris and other traditional vehicles adorn regional graphics. a truck from kashmir will represent kashmiri art skills and craft and an auto from bengal with have bengali graphics and writing.

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